The Growth Strategy was created following the recognition that the incredible potential of this province with its supply of natural resources, productive labour pool and central North American location has never been fully capitalized upon. Therefore as the Voice of Business in Saskatchewan, the Saskatchewan Chamber of Commerce has created this Growth Strategy to set a direction for the future in this province. The Strategy does not outline specific details regarding what needs to happen to generate the success we predict can happen. Rather, it sets some broad targets or Key Indicators, including growing the population to 1.5 million people by 2030. It also sets out several other goals that when met, will turn Saskatchewan into a province that is truly the “very best place to live, to work and to invest.” It is worthy of note that while the Saskatchewan Chamber of Commerce is an organization which represents business, this Growth Strategy will make the lives of all Saskatchewan residents more productive and increase their opportunity for greater prosperity. This Strategy is a second step in this direction by the Saskatchewan Chamber of Commerce. In 1999 the Chamber launched Action Saskatchewan which put forward a new way of looking at the province, its potential and the role of business in that future. The outcomes of Action Saskatchewan were many but its primary legacy is to serve as a wakeup call and a call for change. That change has been experienced in how people think about their province. Everyone was asked to “Up their Attitude” and they have. Saskatchewan is enjoying some of its current boom due to the attitude enhancement started by Action Saskatchewan, and people now believe they can achieve even greater things in the future. | 
